It’s every fashion enthusiast’s dream to roam the streets of Paris, popping into small French fashion boutiques and haute-couture houses for a no-expense-spared shopping spree. But for many of us, that is a fantasy rather than a reality. Thankfully, if a trip to Paris isn’t in the cards for you due to pandemic travel restrictions, a busy schedule, or any other reason, you can still shop Paris virtually.
Online shopping is the most efficient way to visit different stores and shop with ease, in fact, it’s more popular than ever. No matter where you live in the world, online shopping provides the flexibility to buy anything from anywhere from the comfort of your living room. No more crowds to deal with or lines to stand in, everything is right at your fingertips!
As native Parisians, we’ve got the inside scoop on all of the finest fashion brands in Paris. So, if shopping is one of your favorite activities, then we invite you to explore the streets of Paris with us - virtually. Since sustainability and eco-friendly fashion are part of our ethos at Laflore, we promise to only promote brands that share that mission and provide ethical products.
Parisian Style Tips
When it comes to fashion, Parisians seem to have a certain elegance, a chic appeal that makes them different from the rest of the world.
Some of the styling rules that they follow include sporting effortless basics that exude comfort and flatter their body shape; wearing only one statement piece, like a scarf, a hat, or a great pair of shoes; avoiding flashy colors and wearing neutral tones.
However, these are just a few fashion pointers that Parisians follow. Let us guide you through the streets of Paris on a virtual shopping spree!
1083 - Organic Jeans and Shoes
1083 is an ethical French brand that offers a variety of denim and shoes that are eco-friendly and sustainable. It caters to men, women and children, providing everyone with classy and comfortable everyday basics. From start to finish, their products are made in France, providing jobs to the French population. All 1083 jeans are made from organic cotton, and environmental considerations are made at every stage of production, from conceptualization to quality control. One of the coolest products 1083 offers are their jeans for children. The styles are partially created from recycled jeans and are designed to be repairable. Parents can even purchase replacement legs for pairs that have gotten ripped. So, if you’re on the hunt for the perfect pair of French jeans, be sure to check out their website at: https://www.1083.fr/
1083 is located at 114 Rue de Turenne, 75003 Paris, France.
Stop by if you're ever in Paris!
Good Guys Don't Wear Leather - Vegan, Eco-friendly Shoes
Good Guys Don't Wear Leather is a vegan brand founded in France by Marion Hanania. A firm believer in ‘cruelty free’ products, she abandoned leather in 2006, and since then has always worked exclusively with vegan materials. Offering shoe designs for both men and women, their products are manufactured in Portugal with environment friendly material, sustainable manufacturing processes, and fair trade conditions for their workers. Their most popular design is the ‘Mary Jane sandal’ or ‘Chaussure Babies’, inspired by mod looks of the 1960s but with a modern feel that makes them easy to wear with contemporary styles. Well-known celebrities like Emma Watson and Bryan Adams sport these vegan kicks, so you can be confident that you’re getting a high-quality, sustainable, cruelty-free product. For more eco-friendly, vegan footwear, take a virtual tour around their website.
Ekyog - Ethical Fashion for the Modern Woman
Popular for their long dresses, Ekyog is a French eco-responsible brand that creates modern designs with natural materials. The brand believes in truly chic and sustainable eco-fashion. Ekyog’s motto is “positive fashion” and they work towards it with complete commitment and passion. Founded in 2003, the brand combines fashion and ethics with a respect for nature and mankind in an effort to build a better world and their collections epitomize the liberated, carefree, and feminine woman of today. So, if playful yet timeless garments designed and crafted with the care are totally your vibe, be sure to spend some time perusing their website.
Ekyog is located at 33 Rue Beaurepaire, 75010 Paris, France.
Be sure to pay them a visit if you're ever in Paris!
L’Envers - Sustainable Knitwear
L’Envers is another French brand that’s completely vegan and committed to doing things in the right manner, not only in the manufacturing of their products but also in the management of the company. The brand is known for its mission to ‘design fewer pieces but in a better way’. Their team focuses on fighting pollution through manufacturing and selling processes that produce less waste. They're firm believers that the planet deserves better!
Rather than the desire for rapid expansion common in the business world, L’Envers believes in growing slowly and sustainably and produces their clothing with a similar ethos. All L’Envers products are made in limited quantities and they do not produce new collections at regular seasonal intervals like bigger brands. They also work with local artists in Spanish and French workshops to ensure that each piece is ethically sourced and crafted. If you want to add beautiful cardigans, sweaters, and dresses made from organic materials that will last you a lifetime, start your virtual shopping spree here with L'Envers.
Sézane - Popular French Fashion
Sézane is a bit of an outlier on our list, as they are still working towards complete sustainability. As of 2021, ¾ of their pieces are made from eco-friendly materials and more than half are certified GOTS, Oeko-Tex, FSC, or RWS. The team at Laflore applauds their efforts to raise their standards of sustainability and the transparency they’ve shown for their processes.
Founded by Morgane Sézalory in 2013, Sézane creates high quality, perfectly-cut pieces for women that are made to last. The majority of their product lines use organic cotton, recycled materials, certified wool and certified viscose. By constantly searching for new eco-friendly materials and fibres and testing alternative production methods, Sézane is continuously pushing for more sustainable fashion.
As part of their philanthropic arm, DEMAIN, Sézane also practices circular fashion with their Paris charity boutique. From the charity boutique, they sell pieces left over from photo shoots and test fittings along with items donated from their customers and all the proceeds from the boutique are funnelled back into their other charity endeavors and partner organizations. To keep up with Sézane’s eco-friendly progress and shop their ethical collections, visit their website here.
If you're ever in Paris, you can visit Sézane at 24 Rue de Sèvres, 75007 Paris, France.
Veja - Fair-trade Footwear
Veja is a French designer brand that offers ethically sourced, fair-trade footwear. They are pioneers in the sustainable fashion world. The brand makes use of eco-friendly materials like certified cotton and vegetable-tanned leather to manufacture its footwear, and also offers a line of vegan shoes made from materials like recycled plastic bottles and cotton worked leather.
What makes Veja unique is that they work directly with cotton and rubber cooperatives to negotiate contracts that include paying 2x the market price for the raw materials used to produce their shoes. The Veja team maintains a close relationship with their production and manufacturing facilities in Brazil, ensuring safe and fair working conditions for all employees. To learn more about Veja’s products and their ethical fashion mission, check out their website or visit one of their shops in Paris, Bordeaux, or New York.
In Paris, you can visit Veja at 15 Rue de Poitou, 75003 Paris, France.
Goals of Sustainability
and Eco-Friendly Products
At Laflore Paris, our priorities are ethical and sustainable fashion. Knowing that many of our customers share these beliefs, we have ensured that all the brands we suggest also believe in the same philosophies.
Sustainability is at the heart of each company’s mission. These companies understand the damage that fast fashion has already done to the planet and are working towards improving the planet for all of us.
Laflore was founded on the principle of combining ethics and aesthetics, and we promise to always work towards a greener future while maintaining the same high standards of quality. To learn more about Laflore’s efforts in sustainability, please visit our Our Eco-friendly Promise page.
If you're ever in Paris, we'd love meet you. Due to COVID, our physical shop in Le Marais is currently closed, but we plan to open a new retail location as soon as the time is right. In the meantime, you will always be able to shop Laflore Paris handbags online.